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Privacy Policy

1. Introduction and Service Overview

LMND CARD ("we," "us," "our," or "Company") operates a virtual card service platform accessible through our website and applications. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our services.

Important Disclaimer: LMND CARD is a virtual payment card service provider. Users acknowledge that they are solely responsible for compliance with all applicable laws, regulations, and their financial institutions' terms of service. Our role is limited to providing virtual card generation and management functionality.

2. Information We Collect

2.1. Information You Provide Directly

Account Registration:

  • Name, email address, and phone number
  • Password and security credentials
  • Date of birth (for age verification)
  • Address and residential information

Payment and Verification Information:

  • Transaction amounts and merchant information
  • Know Your Customer (KYC) verification data required for regulatory compliance

Service Usage:

  • Card spending limits and configurations you set
  • Customer support inquiries and correspondence
  • Feedback, surveys, and communication preferences

2.2. Information Collected Automatically

Technical Information:

  • IP address and device identifiers
  • Browser type, operating system, and version
  • Pages viewed, links clicked, and actions taken
  • Log data including timestamps and server information
  • Location data (approximate, based on IP address)

Cookies and Tracking:

  • Session cookies for account access and security
  • Analytics cookies to understand user behavior and service optimization
  • Third-party analytics tools for traffic analysis

2.3. Information from Third Parties

  • Bank and financial institution verification services
  • Fraud prevention and compliance screening services
  • Payment processors and card networks (Visa, Mastercard, etc.)
  • Marketing partners and data brokers (if applicable)

3. Legal Basis for Processing (GDPR/CCPA Compliance)

We process personal information based on the following legal grounds:

Contractual Necessity:Processing required to provide virtual card services and fulfill our service agreement with you.

Regulatory Compliance: Processing required to comply with financial regulations, antimoney laundering (AML) laws, Know Your Customer (KYC) requirements, and tax obligations.

Legitimate Interests: Processing for fraud prevention, security, system maintenance, analytics, and service improvement.

Consent: Processing based on explicit consent you provide for marketing communications or optional service features.

Legal Obligation: Processing required by law enforcement or court orders.

3.1. GDPR Compliance

We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable European data protection laws. This includes ensuring transparency, purpose limitation, and data minimization in all processing activities related to the LMND Card service. We implement both technical and organizational measures designed to protect personal data against unauthorized access, alteration, loss, or destruction.

Where we rely on third-party service providers—such as our issuing bank, payment processors, cloud infrastructure partners, or identity verification vendors—we ensure that each party acts under a valid Data Processing Agreement and provides appropriate safeguards for international data transfers, including Standard Contractual Clauses where required. Users retain all rights granted under GDPR, including access, rectification, erasure, restriction, objection, and data portability, and may exercise these rights through the contact channels provided in this Policy.

4. Use of Information

We use collected information for the following purposes:

  • Service Delivery: Providing virtual card creation, management, and transaction processing
  • Account Administration: Maintaining user accounts, authentication, and security
  • Payment Processing:Facilitating transactions with merchants and financial institutions
  • Fraud Prevention: Detecting and preventing unauthorized access, fraud, and abuse
  • Regulatory Compliance:Meeting KYC, AML, and financial reporting requirements
  • Customer Support: Responding to inquiries and resolving issues
  • Analytics and Improvement:Understanding usage patterns and optimizing our service
  • Legal Compliance: Responding to subpoenas, law enforcement requests, and legal proceedings
  • Marketing: Sending service updates, promotional content (only with consent)

Data Minimization: We collect and retain only information necessary for the purposes stated above.

5. Data Sharing and Disclosure

5.1. Legal Disclosure

We may disclose personal information when:

  • Required by law, court order, or government request
  • Necessary to enforce our Terms of Service and other agreements
  • Required to protect our legal rights, privacy, safety, or property
  • Necessary to prevent fraud or criminal activity
  • Required by financial regulators or law enforcement agencies

Users acknowledge that we will comply with valid legal requests without prior user notification when legally prohibited from doing so.

5.2. Business Transfers

In the event of merger, acquisition, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction. Users will be notified of such changes and any choices regarding their data.

5.3. Public Information

We do not sell personal information to third parties for marketing purposes.

6. User Responsibilities and Limitations of Liability

6.1. User Obligations

Users are responsible for:

  • Maintaining the confidentiality of account credentials and authentication methods
  • Monitoring card activity and reporting unauthorized transactions promptly
  • Complying with all applicable laws and the Terms of Service
  • Providing accurate, complete, and current information
  • Notifying us immediately of any security breaches, unauthorized access, or lost/stolen credentials
  • Using the service only for lawful purposes
  • Not engaging in fraud, money laundering, or other illegal activities

In the event of breach of any of these LMND Card can terminate the user’s account without prior notice.

6.2. Limitation of Liability

LMND CARD IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

TO THE FULLEST EXTENT PERMITTED BY LAW:

  • LMND CARD shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our service
  • LMND CARD is not liable for unauthorized card use if you failed to notify us promptly
  • LMND CARD is not liable for merchant disputes, refunds, or payment failures initiated by merchants or third parties
  • LMND CARD is not liable for service interruptions, data loss, or system failures beyond our reasonable control
  • LMND CARD is not liable for user error, including incorrect card configurations or spending limits
  • LMND CARD is not liable for losses resulting from phishing, social engineering, malware, or user negligence
  • LMND CARD is not liable for compliance failures by users with applicable financial regulations
  • LMND CARD is not liable for actions taken by financial institutions, payment networks, or third-party processors

Users assume all risks associated with virtual card usage and payment transactions.

6.3. Assumption of Risk

By using LMND CARD, you acknowledge and assume all risks associated with:

  • Virtual payment transactions and merchant disputes
  • Data transmission over the internet
  • Regulatory changes affecting virtual card services
  • Third-party actions, including merchant fraud or refund disputes
  • Financial losses from unauthorized use (if you failed to secure your credentials)

7. Data Security

7.1. Security Disclaimer

WHILE WE EMPLOY REASONABLE SECURITY MEASURES, NO SYSTEM IS COMPLETELY SECURE. We cannot guarantee absolute security of your personal information. You acknowledge the inherent risks of transmitting sensitive information online.

LMND Card is not responsible for security breaches resulting from:

  • User negligence or failure to protect credentials
  • Compromised third-party services or infrastructure
  • Zero-day vulnerabilities or undetectable malware
  • Law enforcement access via valid court orders
  • Cyber attacks exceeding industry-standard defenses

8. Data Retention

We retain personal information for as long as:

  • Your account is active
  • Necessary to provide services and fulfill transaction obligations
  • Required by law, regulation, or contractual obligation (up to 7 years for financial records)
  • Necessary for fraud prevention and security purposes

After the retention period ends, we securely delete or anonymize information unless legal obligations require extended retention.

Users may request account deletion, but we may retain information necessary for legal compliance or fraud prevention.

9. User Rights and Preferences

9.1. Access and Portability

You have the right to:

  • Request a copy of your personal information we hold
  • Receive information in a structured, commonly used format

9.2. Correction and Deletion

You may:

  • Correct inaccurate personal information
  • Request deletion of personal information (subject to legal retention requirements)
  • Request restriction of processing in certain circumstances

9.3. Exercising Rights

To exercise any of the above rights, contact us at: hello@lemonadcard.com or via any other available means.

Requests will be processed within 30-45 days in compliance with applicable data protection laws.

10. Third-Party Links and Services

Our website may contain links to third-party websites and services. LMND CARD is not responsible for the privacy practices, content, or security of linked websites. We encourage you to review third-party privacy policies before sharing information.

11. Cookies and Tracking Technologies

11.1. Cookie Usage

We use cookies for:

  • Session management and authentication
  • User preference storage
  • Analytics and traffic analysis
  • Fraud prevention and security

11.2. Cookie Control

You can:

  • Disable cookies in your browser settings
  • Use private/incognito browsing mode
  • Opt out of analytics cookies (may affect functionality)

Note:Disabling essential cookies may impair service functionality.

11.3. Cookie Consent & Tracking Transparency

We use cookies, pixels, SDKs, and similar tracking technologies to operate and improve the LMND Card platform. Where required by law, we request your explicit consent before placing non-essential cookies on your device. Essential cookies are used solely for security, authentication, fraud prevention, and ensuring proper platform functionality. Analytics and marketing cookies are used only after you provide consent, and you may withdraw that consent at any time through your browser settings or our on-site cookie banner.

We may use third-party analytics tools such as Google Analytics or similar providers to help us understand user behavior, diagnose performance issues, and improve the service. These partners may process anonymized or pseudonymized data on our behalf and are contractually prohibited from using your information for their own independent purposes. Detailed information about cookie categories, retention periods, and third-party providers is available through our cookie banner or upon request.

12. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act:

  • Right to Know: You may request what personal information we collect, use, and share
  • Right to Delete: You may request deletion of personal information (subject to exceptions)
  • Right to Opt-Out: RYou may opt out of the "sale or sharing" of personal information (we do not sell data)
  • Right to Correct: You may request correction of inaccurate personal information
  • Right to Limit Use: You may limit our use of sensitive personal information

To submit a CCPA request: hello@lemonadcard.com or via any other available means.

We will verify your identity before processing requests. Authorized agents may submit requests on behalf of consumers with proper documentation.

13. European Privacy Rights (GDPR)

If you are located in the EU, UK, or EEA, you have rights under the General Data Protection Regulation:

  • Legal Basis: Processing is lawful only when a valid legal basis exists
  • Data Subject Rights: Access, rectification, erasure, restriction, portability, objection
  • Right to Lodge a Complaint: You may file a complaint with your local Data Protection Authority
  • Data Protection Officer: Contact information available upon request

Data Protection Authority contacts vary by country. Visit www.edpb.eu for regional authorities.

14. Brazil Privacy Rights (LGPD)

For users in Brazil, we comply with the Lei Geral de Proteção de Dados (LGPD). You have rights to:

  • Access your personal information
  • Correct inaccurate or incomplete data
  • Request data deletion (subject to legal obligations)
  • Revoke consent for processing
  • Opt out of certain processing activities

To exercise LGPD rights: hello@lemonadcard.com or via any other available means.

15.Policy Changes and Updates

LMND CARD may update this Privacy Policy at any time. Changes are effective immediately upon posting to our website. Continued use of our service constitutes acceptance of the updated policy.

16. Disclaimer and Acknowledgment

BY USING LMND CARD, YOU ACKNOWLEDGE AND AGREE THAT:

  • You have read and understand this Privacy Policy
  • You accept the terms regarding data collection, processing, and sharing
  • You assume all risks associated with virtual card usage
  • You accept the limitations of liability outlined in Section 6
  • You are solely responsible for compliance with applicable laws
  • LMND CARD is not liable for third-party actions, merchant disputes, or financial losses
  • You will maintain confidentiality of your credentials and notify us of unauthorized access immediately
  • This Privacy Policy does not create warranties or representations beyond those in our Terms of Service
  • LMND CARD may modify this policy at any time, effective immediately

© 2026 LMND CARD. All Rights Reserved

This Privacy Policy is provided for informational purposes. Consult a qualified attorney for legal advice specific to your jurisdiction.